Apple. A word that is now synonymous with technology. On the cutting edge for a significant number of years, Apple has defined itself in terms of game changing products for users of all ages. The cliché "kid in a candy story" defines technology lovers globally when Apple is the object of discussion. This company has sustained itself in the market and has moved so far ahead of its competition that it shows there are no limitations to their imagination.
People not only love Apple for its seemingly limitless supply of fun new gadgets, but also love them for their ease of operation. The company and its inventors radiate a fun, technology loving nature through the high end software and hardware they bring to the table for consumers. These creations spark a desire to be a part of their self-created global community. In this community, consumers feel a sense of safety in making these purchases. Their calculated testing procedures for all of their products create this "safe zone." Testing each product every time a modification is made to a program helps Apple ensure it will meet quality standards both inside the company and with consumers.
Apple as a whole is an utterly dominating force in making customarily complicated technology easier to use for the average customer but still sparking a child-like excitement in the world of experts. The advances it has made on the user interface cripple its competitors and is one of the company's most dedicated focus. Step-by-step user guides provide the consumer with all the information needed to educate themselves on this software and make it work to best suit their needs. This, in turn, leads to a generational phenomenon of technological education that grows by leaps and bounds every day. Add to that knowledgeable, helpful support available in every Apple store, via a "Genius Bar" guarantees that their technology is understood and embraced by their consumers.
Why do people love Apple? Simply put, because they make it so easy to love them. From their product's stylish looks, to their undisputed reputation for creating high quality products, to the passionate employees that take the time to explain merchandise to in-store customers; Apple is by far a constructive leader in their field of expertise. The products they offer may not be as flexible as other companies, but the absolute quality the company takes pride in offering makes many companies strive to have products that even remotely compare to that of the Apple company. It's all about the experience that Apple brings to the table.