Apple Computers and Marketing

in Apple

It seems like just yesterday, Apple had put out that commercial with the woman running with the hammer into the movie theater. The commercial goes on to show the woman throwing the hammer at the screen in which a mans face is speaking to the audience of all men. The commercial was a play on the book 1984 by George Orwell. Today, Apple computers and products, most notably the iPod, are still extremely popular. So, what is it about Apple products that appeals to the masses?

From ergonomic keyboards to sleek laptop computers and portable music players which hold hundreds to thousands of songs, audio and video; any of these could be a reason why so many of us love to buy Apple products. When one looks at an Apple commercial, it seems that Apple is appealing to younger people or those who are more creatively inclined. The most recent commercials pit the Apple guy against the PC guy. Typically, these commercials depict the Apple guy as the more laid back, creative one while the PC guy is typically depicted as extremely stiff and unchanging. Likewise, many people who have used both Apple and PC products claim to like Apple products more because Apple software seldom gets hacked into while the PCs are always infected with viruses put in place by hackers.

As to who is the true leader in the technology industry, Apple certainly does have a strong appeal. Even I have to admit that once I saw the iPod commercials with the silhouettes dancing to the music, I wanted an iPod. Perhaps the reason that Apple is so popular is due, in large part, to its clever marketing tactics. If you put an Apple commercial next to any PC commercial, it seems like PCs are more for the business man or woman while the Macs are more for the creative types. The play on music in conjunction with the use of bright colors and movement appeal to our senses more. Is it time for PCs to catch on and change their tune?

People who are used to using a personal computer are sometimes reluctant to try Apple products because the set up is totally different. While Apple has the capability to have Microsoft Word installed on it, even Microsoft Word appears differently than what PC users are used to. We are, by nature, creatures of habit to varying degrees. The main thing that Apple and PCs have in common is that they are both computers. However, there is a price tag difference. To purchase an Apple computer or laptop, you had better be ready to fork over some serious cash because their products are considerably more expensive than PCs. Remember the saying: "You get what you pay for," however. With that high price tag comes a plethora of neat features as well as the fact that Apple products get seldom (if ever) get infected with computer viruses. Is the software really that much better? When buying a computer, regardless of whether or not it's a MAC or a PC, always make sure that there is a warranty should anything ever go wrong.

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Brenda Williams has 1 articles online

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This article was published on 2010/04/02